This presentation, titled "Under the ZYNFLUENCE", is an educational resource developed by the American Lung Association in Pennsylvania to raise awareness about the growing use of nicotine pouches, particularly ZYN, among youth and adults. It covers: Overview of nicotine pouches, Health risks, Marketing tactics, Trends in youth use, Policy and regulation, and Cessation strategies including FDA-approved treatments and youth intervention programs. The presentation aims to educate communities, especially in Pennsylvania, about the dangers of nicotine pouches and empower them to take action through advocacy, education, and support for youth cessation.