Upon completion of this activity, participants should be able to:

Section 1: Overview: National Trends and Guidance National Trends and Guidance

• Describe national breastfeeding trends
• Explain national initiatives that and actions that have led to breastfeeding improvements
• Identify The Ten Steps to Successful Breastfeeding
• Define the Baby-Friendly Hospital Initiative

Section 2: Foundational Skills

• List at least 3 products that are covered by the International Code of Marketing of Breast milk Substitutes
• Describe at least 3 ways a direct care provider/direct care staff protects breastfeeding in practice
• Describe at least 1 way a direct care provider/direct care staff member should respond if offered information provided by manufacturers and/or distributors of products within the scope of the code
• Describe at least 1 type of financial or material inducement that might be offered to a direct care provider/direct care staff member by a manufacturer and/or distributor of products within the scope of the code
• Describe at least 1 harm of a direct care provider accepting financial or material inducements
• Explain at least 2 ways that the facility ensures that there is no promotion of infant formula, feeding bottles, or teats in any part of facilities providing maternity and newborn services, or by any of the direct care providers
• Describe at least 2 elements that are in a facility’s comprehensive infant feeding policy
• Explain at least 3 ways that the infant feeding policy affects direct care provider’s/ direct care staff member's work in providing safe, equitable, and appropriate care
• Explain at least 2 reasons why monitoring of hospital practices is important to ensure quality of care
• Explain at least 2 ways practices are monitored in this facility

Section 3: Critical Management Procedures to Support the Ten Steps to Successful Breastfeeding Critical Management Procedures

• Describe 4 pillars of effective communication
• Explain how racism, bias, and discrimination contribute to racial and ethnic disparities in maternal and newborn outcomes
• Demonstrate skills in practicing cultural humility
• Explain how person-centered care contribute to improved quality of care
• Demonstrate at least 3 aspects of listening and learning skills when talking with a parent
• Demonstrate at least 3 ways to adapt communication style and content when talking with a parent
• Demonstrate at least 2 ways to encourage a parent to share their views, taking time to understand and consider these views
• Demonstrate at least 3 aspects of building confidence and giving support when talking with a parent