COE Marketing COE Services - JHF

July 29, 2026

Participants will explore practical strategies for promoting Center of Evidence (COE) services through effective, stigma-free marketing and outreach. They will discuss approaches for strengthening referral partnerships, engaging clients and community stakeholders, and evaluating marketing efforts to improve awareness, referrals, and access to care.

Agenda:

  1. Introduction
  2. Background
    1. Why Marketing Matters
    2. Challenges in Healthcare Marketing
  3. Effective and Stigma-Free Marketing
    1. Principles of Effective Marketing
    2. Stigma as a Barrier to Engagement
    3. Implications
    4. Stigma and Language
    5. The Power of Language
    6. Know Your Audience
  4. Engagement Strategies
    1. Community Partnerships as Marketing Channels
    2. High Impact, Low-Cost Marketing Ideas
    3. Traditional Marketing Ideas
    4. Measuring What Matters
    5. Poll Question 1
    6. Poll Question 2
  5. Building Consistent Referral Pathways
    1. Key Partner Sectors & Their Referral Roles
    2. The Four Pillars of a Consistent Referral Pathway System
    3. 90 Day Action Plan for COE Leadership (Days 1-30)
    4. 90 Day Action Plan for COE Leadership (Days 31-60)
    5. 90 Day Action Plan for COE Leadership (Days 61-90)
    6. Common Barriers to Referral Follow-Through and COE Responses
      1. Patient-Level Barriers
    7. Common Barriers to Referral Follow-Through and COE Responses
      1. System-Level Barriers
    8. Word of Mouth
    9. Word of Mouth as a Healthcare Marketing Channel
  6. Evaluating Marketing Efforts
    1. Practical Methods: Measuring Word of Mouth
    2. Practical Methods: Measuring Partnership Impact
    3. Common Challenges and How to Address Them
    4. Key Performance Indicators for COE Marketing
  7. Key Takeaways
    1. Wrap-Up
    2. Why Implement a 90-Day Action Plan
  8. Questions
  9. Discussion

Target Audience

  • Nurse
  • Physician
  • Social Worker

Learning Objectives

  • Describe key principles of effective and stigma-free marketing for COE services.
  • Identify outreach strategies to engage clients, referral partners, and community stakeholders.
  • Develop approaches for building and maintaining collaborative referral relationships.
  • Apply practical methods for evaluating and improving outreach and marketing efforts.
 

 

Additional Information

AttachmentSize
File Audience Disclosure slides (1.25)_91.pptx51.54 KB
File COE LN 2026 Marketing Slides.pptx29.57 MB
PDF icon COE LN 2026 Marketing Slides.pdf2.82 MB
File COE LN 2026 Marketing Agenda.docx27.38 KB
Course summary
Available credit: 
  • 1.25 AMA PRA Category 1 Credit™
    The University of Pittsburgh School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
  • 1.25 ANCC
    UPMC Provider Unit is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation
  • 1.25 ASWB
  • 1.25 Attendance
Course opens: 
07/29/2026
Course expires: 
08/29/2026
Event starts: 
07/29/2026 - 12:00pm EDT
Event ends: 
07/29/2026 - 1:30pm EDT
Add to calendar: 

Participants will explore practical strategies for promoting Center of Evidence (COE) services through effective, stigma-free marketing and outreach. They will discuss approaches for strengthening referral partnerships, engaging clients and community stakeholders, and evaluating marketing efforts to improve awareness, referrals, and access to care.

Agenda:

  1. Introduction
  2. Background
    1. Why Marketing Matters
    2. Challenges in Healthcare Marketing
  3. Effective and Stigma-Free Marketing
    1. Principles of Effective Marketing
    2. Stigma as a Barrier to Engagement
    3. Implications
    4. Stigma and Language
    5. The Power of Language
    6. Know Your Audience
  4. Engagement Strategies
    1. Community Partnerships as Marketing Channels
    2. High Impact, Low-Cost Marketing Ideas
    3. Traditional Marketing Ideas
    4. Measuring What Matters
    5. Poll Question 1
    6. Poll Question 2
  5. Building Consistent Referral Pathways
    1. Key Partner Sectors & Their Referral Roles
    2. The Four Pillars of a Consistent Referral Pathway System
    3. 90 Day Action Plan for COE Leadership (Days 1-30)
    4. 90 Day Action Plan for COE Leadership (Days 31-60)
    5. 90 Day Action Plan for COE Leadership (Days 61-90)
    6. Common Barriers to Referral Follow-Through and COE Responses
      1. Patient-Level Barriers
    7. Common Barriers to Referral Follow-Through and COE Responses
      1. System-Level Barriers
    8. Word of Mouth
    9. Word of Mouth as a Healthcare Marketing Channel
  6. Evaluating Marketing Efforts
    1. Practical Methods: Measuring Word of Mouth
    2. Practical Methods: Measuring Partnership Impact
    3. Common Challenges and How to Address Them
    4. Key Performance Indicators for COE Marketing
  7. Key Takeaways
    1. Wrap-Up
    2. Why Implement a 90-Day Action Plan
  8. Questions
  9. Discussion

 

Zoom Meeting
Pittsburgh, PA
United States

Francesca Baisden

Shiryl Barto

 

In support of improving patient care, this activity has been planned and implemented by the University of Pittsburgh and The Jewish Healthcare Foundation. The University of Pittsburgh is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
As a Jointly Accredited Organization, University of Pittsburgh is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved under this program. State and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for continuing education credit. University of Pittsburgh maintains responsibility for this course. Social workers completing this course receive 1.25 continuing education credits.

Physician (CME)
The University of Pittsburgh designates this live activity for a maximum of 1.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Nursing (CNE)
The maximum number of hours awarded for this Continuing Nursing Education activity is 1.25 contact hours.

Social Work (ASWB)
The maximum number of hours awarded for this Continuing Social Work Education activity is 1.25 contact hours.

Other health care professionals will receive a certificate of attendance confirming the number of contact hours commensurate with the extent of participation in this activity.

Available Credit

  • 1.25 AMA PRA Category 1 Credit™
    The University of Pittsburgh School of Medicine is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
  • 1.25 ANCC
    UPMC Provider Unit is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation
  • 1.25 ASWB
  • 1.25 Attendance
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